The Central Ura-Based Stock Exchange brand is a key component of our identity and reputation. These guidelines ensure that all brand assets are used consistently and accurately across all mediums and platforms. By following these instructions, you help protect and enhance the strength of the Central Ura-Based Stock Exchange brand.
1. Logo Usage Guidelines
The Central Ura-Based Stock Exchange logo is available in several formats and color schemes for use in various applications. Please follow these guidelines when using the logo:
- Do Not Alter the Logo:
Do not stretch, compress, rotate, or change the logo’s proportions. The logo’s integrity must always be maintained. - Maintain Clear Space:
Always leave sufficient clear space around the logo. This clear space should be at least equivalent to the height of the logo’s “U” to ensure visual clarity and impact. - Appropriate Backgrounds:
Use the full-color logo on white or light-colored backgrounds. For dark or colored backgrounds, use the monochrome logo. Ensure that the logo stands out clearly against the background. - Minimum Size:
Ensure the logo is not used smaller than 30 pixels in height for digital use or 10mm in height for print.
2. Color Palette
The Central Ura-Based Stock Exchange color palette is an essential part of the brand’s visual identity. The primary brand colors are:
- Primary Color:
- Central Ura Blue: #0057b7
- Secondary Colors:
- Gold: #ffd700
- White: #ffffff
- Dark Gray: #333333
These colors should be used consistently across all branding materials, digital platforms, and printed documents.
3. Typography
The preferred typefaces for the Central Ura-Based Stock Exchange brand are:
- Primary Typeface:
- Roboto (for all headings and key messages)
- Secondary Typeface:
- Open Sans (for body text and supplementary content)
Ensure that these typefaces are used in all official communications, presentations, and marketing materials.
4. Iconography and Graphic Elements
- Icons:
When using icons or graphic elements, ensure they complement the overall brand identity. Icons should follow a consistent style, use simple lines, and match the color palette. - Watermarks:
Do not use the Central Ura logo as a watermark or behind text or other visual elements that may obscure it.
5. Photography Guidelines
When selecting imagery to accompany the Central Ura brand, choose photos that convey professionalism, trust, and global financial strength. Imagery should reflect the modern, innovative, and inclusive nature of the Central Ura-based Stock Exchange.
- Subject Matter:
Use images that align with themes of finance, technology, growth, and global markets. - Tone:
Photos should feel contemporary and clean, using natural lighting and diverse subjects.
6. Asset Distribution and Permissions
Only authorized personnel, partners, and stakeholders may use Central Ura-based Stock Exchange brand assets. If you need to request permission for additional uses or specific assets, contact our brand management team at brand@uraexchange.com.
7. Brand Violations
- Unauthorized Modifications:
Modifying or manipulating the logo, icons, or any other brand assets in any way is prohibited. - Incorrect Color Usage:
Ensure that the Central Ura-based Stock Exchange color palette is adhered to strictly. - Inappropriate Usage:
The Central Ura-based Stock Exchange brand assets must not be used in a way that tarnishes or misrepresents the brand, such as in inappropriate contexts or non-partnered third-party publications.
8. Downloadable Brand Assets
- Central Ura-Based Stock Exchange Logo Pack:
Download High-Res & Web-Optimized Logos - Typography and Fonts:
Download Font Files and Guidelines
For further questions or guidance on using Central Ura-Based Stock Exchange brand assets correctly, please reach out to the Brand & Media Team at brand@uraexchange.com.
These guidelines are intended to ensure that our brand is represented in a clear, consistent, and impactful way across all platforms and mediums. Thank you for your cooperation in maintaining the integrity of the Central Ura-based Stock Exchange brand.